Website speed optimization services, a frequently underestimated strategy, play a pivotal role in effective SEO. Neglecting the rapid loading of your website for visitors can result in reduced conversions and revenue. Approximately 50% of web searchers abandon a page if it takes more than three seconds to load, moving on to another site. Is your website sufficiently speedy to retain users? If not, AR Creative Marketing’s site speed optimization services can provide assistance.
Website speed optimization services, a frequently underestimated strategy, play a pivotal role in effective SEO. Neglecting the rapid loading of your website for visitors can result in reduced conversions and revenue. Approximately 50% of web searchers abandon a page if it takes more than three seconds to load, moving on to another site. Is your website sufficiently speedy to retain users? If not, AR Creative Marketing’s site speed optimization services can provide assistance.
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25 Hours
- 15 hours quarterly
- Best for websites under 250 pages
$2000 Initial Investment
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40 Hours
- 25 hours quarterly
- Best for websites under 500 pages
$4000 Initial Investment
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50 Hours
- 35 hours quarterly
- Best for websites 500 pages+
$3500 Initial Investment
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Total initial project hours to be spent improving site speed, communication, and reporting: |
Bronze - Initial 25 hours | Silver - Initial 40 hours |
Gold & Ecommerce - One Time 50 hours |
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Quarterly Hours |
15 Hours |
25 Hours |
35 Hours |
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Best fit websites: |
Under 250 pages |
Under 500 pages
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Over 500 pages |
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Dedicated project POC |
✔ |
✔ |
✔ |
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Audit of current website performance, optimization hours will be spent on the following items on based on audit results and priority: |
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— Website theme & plugin optimizations |
✔ |
✔ |
✔ |
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— Website/CSS optimization |
✔ |
✔ |
✔ |
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— Set and/or Reduction in http(s) requests |
✔ |
✔ |
✔ |
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— Removal of unused code |
✔ |
✔ |
✔ |
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— Combine, Prioritization, & minification of CSS and JavaScript files |
✔ |
✔ |
✔ |
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— Image size optimization and compression |
✔ |
✔ |
✔ |
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— Gzip compression |
✔ |
✔ |
✔ |
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— Website & Browser Caching setup and/or configuration |
✔ |
✔ |
✔ |
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— Optimize/reduce number of redirects |
✔ |
✔ |
✔ |
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— Font delivery optimization |
✔ |
✔ |
✔ |
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Performance Testing |
✔ |
✔ |
✔ |
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Host Recommendations |
✔ |
✔ |
✔ |
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Setup and/or configuration of a CDN |
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✔ |
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Host Migration |
One-time $1,500
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One-time $1,500
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✔ |
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UX & UI optimizations |
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✔ |
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Quarterly Performance updates to top 5 trafficked pages |
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✔ |
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Quarterly submission of URL inspection |
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✔ |
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Quarterly Core Metrics Reporting & Analysis (LCP, FID, CLS) |
✔ |
✔ |
✔ |
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500+ SMEs behind campaign driving results |
✔ |
✔ |
✔ |
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Initial Investment |
$2000 |
$4000 |
$3500 |
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Monthly Investment |
$1800 |
$2800 |
$4000 |
It’s simple – they not only align with what your website visitors demand but also with what Google prioritizes. There’s a significant connection between page speed and SEO, making it imperative for your web pages to load swiftly.
Google’s primary objective is to furnish users with search results that best match their queries. Beyond simply delivering content that aligns with user queries, search engines aim to present websites that provide a superb user experience – and page speed plays a crucial role in this equation.
Other facets of user experience encompass elements like readability and navigation ease.
Fast-loading pages are not only appealing to your site visitors but also serve to reduce bounce rates – another metric that Google considers when evaluating your website’s quality.
When your site loads slowly (taking more than 3 seconds to fully load), users can become frustrated and may promptly abandon your site in favor of a faster alternative.
If users consistently leave your site prematurely, Google takes notice, potentially leading to a drop in your search engine rankings. This is because Google associates a high bounce rate with a poor user experience, resulting in a decline in your ranking.
However, here’s where page speed becomes even more critical. Slow website speed can deter users from even entering your site, meaning they won’t discover your business, explore your products and services, or engage with your valuable content. Most crucially, they won’t convert.
Is mobile optimization involved?
In January 2018, Google introduced its Speed Update, signifying that mobile speed has now become a ranking factor. Consequently, both your desktop and mobile rankings can be influenced by site speed.
This underscores the importance of considering mobile optimization when addressing website speed. Optimizing page speed for mobile devices follows the same principles as for desktops. Furthermore, it’s imperative to ensure that your website is mobile-responsive from the outset, guaranteeing that it functions efficiently and user-friendly on smaller screens.
Why opt for ongoing site speed optimization?
While AR Creative Marketing offers two main packages – initial and ongoing – there are several compelling reasons to prioritize ongoing page speed efforts:
Adapting to Evolving Algorithms: Google and other search engines are continually evolving their algorithms. Consistent site speed optimization is vital to your website’s success as search engines update their criteria over time.
Technical Expertise: Site speed optimization is a technical service that necessitates dedicated time from skilled developers to uncover hidden issues in your website’s code that may be impeding its speed.
Maximizing Gains: While you might witness significant improvements upfront, ongoing optimization efforts ensure that your site maintains its optimal page speed, making continuous incremental gains.
Benefits of site speed optimization:
The benefits of site speed optimization are manifold:
Improved Google Rankings: Google considers page speed a ranking factor, making it essential to maintain optimized load times. When your site swiftly loads for users, you stand a better chance of ranking higher in search results, offering users an excellent experience.
Extended User Engagement: Pages that load quickly provide users with instant gratification, keeping them on your site for longer durations. This also corresponds with lower bounce rates.
Reduced Bounce Rates: Slow-loading websites often lead to users bouncing to competitors’ sites. Fast-loading pages deter users from seeking alternative sources of information or products.
Increased Leads, Conversions, and Revenue: By optimizing your website’s speed, you’re likely to experience a surge in leads, conversions, and revenue over time. This optimization can positively influence all aspects of your online performance.
Numerous factors can contribute to slow load times, including:
Inefficient HTML Coding: Messy HTML code on your website’s backend is a surefire way to hinder fast loading. HTML code instructs your page on how to appear when users view it. Each page on your website contains a unique set of code, and as your website grows in complexity, the code can become disorganized. Keeping your code tidy is essential for speedy load times.
Unoptimized Graphics: While graphics are essential for enhancing user experiences, unoptimized, large, high-resolution images can significantly slow down page load times. Optimizing your images by compressing file sizes without compromising visual quality is key to maintaining quick load times
Overabundance of Redirects
Redirects come into play when you need to replace all links pointing to an old webpage with references to a new one. These redirects are essentially snippets of code nestled within your server’s .htaccess file, allowing you to create as many as necessary when updating pages on your site.
However, an excessive number of redirects on a single page can lead to extended load times. When your site encounters numerous redirects, it must consult the .htaccess file to ascertain the new destination for each link. This essentially replicates the process of loading links twice on your page, significantly increasing page load time.
The concept behind server location and performance is rather straightforward – the farther your server is from a user, the longer it will take for your website to load. Thus, it’s crucial to consider the geographical location of your server. For instance, if your business operates in the United States, selecting a server in China would not be optimal.
In terms of server performance, the quality of your website hosting service is pivotal. Here’s how it functions:
- A user inputs your URL into their browser’s address bar or visits your site via a search engine like Google.
- Their browser informs your server about their intent to access your site and requests all the necessary data to display your page.
- If your server is of high quality, it will swiftly provide the requested information.
Server quality can be categorized as either shared or dedicated:
Server Location and Performance
- Shared Server: In this scenario, you share server space with another website and its traffic.
- Dedicated Server: If your site resides on a dedicated server, you can guarantee that you’re not sharing server resources with another website. Consequently, dedicated servers offer significantly faster loading times.
These are just a few of the factors contributing to slow page load times, underscoring the significance of site speed optimization services in ensuring your website’s success.
angelrobles@arcreativemarketing.com
Tallahassee, Florida 32301
Monday – Friday 09.00am – 07.00pm