Southeast Building Conference
A major building-industry event required coordinated communication for attendees, exhibitors, sponsors, speakers and association leadership across digital, print and onsite channels.
The Challenge
Different audiences needed different information, deadlines and calls to action without making the event experience feel fragmented.
The Approach
Website pages, email schedules, education promotion, sponsor materials and onsite communication were organized around one event calendar.
Work Led
- Event website strategy and management
- Attendee and exhibitor communication
- Email and social campaigns
- Sponsor deliverables
- Programs, signage and onsite materials
The Result
Clearer audience pathways supported registration, event preparation and a more coordinated experience before and during the show.
SEBC reached its highest reported attendance since 2008.
Selected work completed by Angel Robles through his professional role with the Florida Home Builders Association.
